Wild Rice in France

Certification and compliance

What the current pack shows, checked directly against the label.

Checked against the actual product photography for Green Curry, Panang Red Curry and Namprik Sriracha, published on Wild Rice's own product pages, 31 August 2026, not against a generic assumption of what a food label carries. Each regulatory source is checked against the primary text, not a summary of it.

Element	Current status	Missing for France	Regulatory source
Language	English only, on Green Curry and Panang Red Curry, read off the back-of-pack photography	Full French translation of the whole label	Reg. 1169/2011, Art. 15(1)
Ingredient list, allergy warning	Complete, traces of nuts, fish and shellfish declared on both curries checked; not confirmed on the Namprik jar	None on the curries; confirm the Namprik statement	Wild Rice, own pack
Nutrition table	States Sodium: 0.834 g/100 g Green Curry, 0.684 g Panang, read off the pack	Must state Salt instead, sodium × 2.5, about 2.1 g and 1.7 g here	Reg. 1169/2011, Art. 30(1)(b) & Annex I.15
Allergen emphasis	Plain text within the ingredient list, no bold or equivalent	Typeset that clearly distinguishes allergens from the rest of the list	Reg. 1169/2011, Art. 21(1)(b) & Annex II
Date of minimum durability	Not legible on the product photography checked; on this format it is normally jetted on at filling rather than pre-printed, so its absence from the artwork is expected	A "best before" date in day/month/year order, and the storage conditions that go with it. To confirm on a physical sample rather than from photography	Reg. 1169/2011, Art. 9(1)(f) & Annex X
Lot number	Not legible on the product photography checked; same remark, normally applied at filling	A batch identifier preceded by the letter L unless the date already identifies the batch by day and month. To confirm on a physical sample	Directive 2011/91/EU, Art. 1 & 4
Minimum type size	Cannot be measured from photography, it depends on the printed dimensions of the pouch	Mandatory particulars set with an x-height of at least 1.2 mm; 0.9 mm is only allowed where the largest surface is under 80 cm², which a 250 g doypack normally exceeds. Worth checking on the print-ready artwork, since it is the constraint that most often forces a layout redraw late	Reg. 1169/2011, Art. 13(2)-(3) & Annex IV
Operator address	Wild Rice Ltd, 224 Cromwell Road, London SW5 0SP only, a third country address since Brexit	Not settled yet, two scenarios, pending a call with the founders and Mai. Scenario 1: the French entity imports directly from Thailand, becomes the importer into the Union and the responsible operator under Art. 8(1), pack reads "Importé par" with its own name and address, most likely its own GTIN. Scenario 2: the goods transit through an existing EU entity already in free circulation (the Danish GS1 registration, or the current UK circuit), the French entity is a distributor, pack reads "Distribué par", the responsible operator stays upstream, and the existing GTIN can be kept. The current mockup shows both mentions side by side as a placeholder, not a decision	Reg. 1169/2011, Art. 8(1)
Sorting logo	Absent from the pack checked	Triman plus info-tri, mandatory on household packaging sold in France since 1 January 2022	Loi n° 2020-105 du 10 février 2020 (AGEC), Art. 17
Nutri-Score	Absent from the pack checked	Voluntary, but treated here as a sales lever, not just a gap. Registration process and where Wild Rice would likely land: below	Full process, sourced
Site certification, IFS Food or BRCGS	BRCGS confirmed, but only for the three cooking sauces: Green Curry, Panang Red Curry and Pad Thai. Not the namprik jars or the Mushroom Soy Sauce	Not a legal requirement to sell in France; unlocks structured wholesale, hotel groups, collective catering. Certifies the Thailand site for those three references, not the label	Wild Rice founders, written corrections, 14 September 2026

Nutri-Score: the process, sourced

Nutri-Score is managed in France by Santé publique France; the algorithm itself is set by a seven-country transnational steering committee (France, Belgium, Germany, Luxembourg, the Netherlands, Spain, Switzerland) plus an independent scientific committee.

Verified, primary source

Santé publique France, Nutri-Score and Ministère de la Santé, transnational governance communiqué.

Registration is free of charge, done online in about six minutes: the operator declares the brand(s) and product categories, commits to using the logo on every product sold under those brand(s), and to the usage rules. Logo files and the graphic charter are sent by email on the registration acknowledgement.

Verified, primary source

Registration portal, demarche.numerique.gouv.fr.

The score is calculated by the company itself, not by Santé publique France, from a full nutrition declaration per 100 g or 100 ml: energy, saturated fat, sugars, sodium, fibre, protein, and the percentage of fruit, vegetables, legumes and nuts.

Verified, primary source

Santé publique France, Nutri-Score Q&A.

France has run the newer V2 algorithm since 16 March 2025. Brands already displaying a score under the previous algorithm have a two-year window, into roughly early 2027, to update packaging. A brand registering today calculates directly under V2.

Verified, primary source

Ministère de la Santé; timeline corroborated by Eurofins and Equadis.

Where Wild Rice's own curry sauces would likely land is not calculable to a confirmed letter with what's on the current pack. Green Curry carries 13 g saturated fat per 100 g, Panang Red Curry 14 g (see the nutrition row above). A directly comparable coconut milk simmer sauce already on the market, The Spice Tailor's Keralan Coconut Curry, carries 15 g saturated fat per 100 g and is registered as Nutri-Score D. Wild Rice's own levels sit in the same range, so C or D is the plausible territory, driven mainly by the coconut milk. The fruit, vegetable, legume and nut percentage the algorithm also needs is not printed on the pack, and no letter has been calculated by Wild Rice itself: this is Flawverce's directional read, not an official score.

Flawverce estimate, not an official score

Saturated fat figures for Wild Rice from the pack, see the nutrition table above. Comparable product: The Spice Tailor, Keralan Coconut Curry, Open Food Facts.

Brands using Nutri-Score covered an estimated 63% of French food sales volume in 2025 (level with 2023 and 2024), with more than 1,500 companies and brands registered as of January 2026. This measures how normalised the logo has become across the shelf, not a proven sales lift for any single product.

Verified, third party

ESM Magazine, citing the Oqali report.

A 2016 French randomized controlled trial found Nutri-Score shifted the nutritional quality of shopping baskets mainly by increasing purchases of better-scored products, evidence of a purchasing effect, not a quantified sales percentage.

Verified, third party

European Journal of Public Health.

No study was found quantifying a specific percentage sales increase from adding the Nutri-Score logo to a single product. Presenting it as a sales booster on fine grocery and premium shelves is a market observation, not an externally published statistic.

Flawverce reading of the evidence, not an external statistic

Absence of a study noted after a dedicated search across Santé publique France, Oqali and peer-reviewed literature, 31 August 2026.

Mid-market Thai and Asian brands, checked as full ranges

Suzi Wan, Cock Brand, Real Thai, Exotic Food, Autour du Riz: every ready-to-use product each one sells in France, not only the Pad Thai sauce that first surfaced them.

This section used to carry a table of assumed trade prices by distribution channel. That table is gone: it was Flawverce's own working assumption, never a confirmed purchase order.

What replaces it: an actual competitor and product benchmark. Real brands, real pack sizes, a live retail price where one could be captured, and an explicit flag wherever it could not, rather than a guess.

Each of these five brands was first found through its Pad Thai sauce on 27 August 2026. Walid then flagged that a benchmark built flavour by flavour misses a brand's other products, see the brand-by-brand recap at the end of the namprik section below. So each brand was re-checked the same day against its full French range.

This is the mid-market half of the twin-brand study in shelf-prices below: same two functional categories, a finished cooking sauce and a chili-crisp condiment, checked brand by brand rather than name by name.

Suzi Wan (Mars Food France) Pad Thai, 143 ml, 2.42 € (16.9 €/L). Mainstream supermarket: Carrefour, Auchan, Cora. Sold by volume, so no 250 g basis is calculated: converting it would mean assuming a density.

Verified

Price read live on Houra.fr. Pack size and listing cross-confirmed at Carrefour and Auchan. Ingredient list confirmed ready-to-use, no dilution, via Open Food Facts: water, soy sauce, sugar, fish sauce, tamarind concentrate, rice vinegar, lime juice, no coconut.

Suzi Wan's own curry sauce, 400 g, sold at Carrefour and Auchan, exists but is not a coconut-forward twin: coconut sits at 2.8%, behind water, tomato, onion and red pepper. No live price captured. The same range includes a 400 g sweet-and-sour sauce and a 400 g Cantonese sauce, neither with a confirmed French price. No chili-crisp product under this brand.

Product existence and ingredients verified, price not captured

Curry sauce (EAN 4002359012068) ingredient list from Open Food Facts: water, tomatoes, onion 12%, red pepper 6%, cornstarch, sugar, coconut 2.8%, lemon juice, fried onion purée, sunflower oil, spices, salt, curry powder 0.8%, ginger, garlic. Sweet-and-sour sauce (EAN 4002359636554, plus a 330 g bottle variant) and Cantonese sauce (EAN 4002359648069) confirmed listed at Carrefour by product code; a Belgian Carrefour listing shows the sweet-and-sour equivalent at 4.75 € (11.88 €/kg), not used here as a French price. Carrefour and Auchan both hide live price behind a script on every page checked for this brand, the same access pattern already noted elsewhere in this study.

Cock Brand Pad Thai, 227 g, 3.55 € (15.6 €/kg). Asian grocery network (Tang Frères, Asia Marché, Saigon Market) and Carrefour. 250 g basis: 3.90 €, calculated.

Verified

Price and ingredient list from Bienmanger: sugar, water, shallot, roasted peanuts, soybean oil, garlic, sweet radish, MSG, tartaric acid, caramel colouring, preservatives. Applied directly, not diluted with coconut milk or anything else, so kept in this comparison despite retailers calling it a "sauce" (Bienmanger, Carrefour) or a "pâte" (Tang Frères) for the same jar. Other retailers price it between 3.50 and 4.59 €, e.g. Asia Marché.

Cock Brand's full range beyond Pad Thai: curry pastes only (red, green, yellow, panang, matsaman, 50–400 g), no finished curry sauce. A sweet chilli sauce (650 ml), a poultry chilli sauce (290 ml) and a sriracha (136 ml) are dips and glazes, not a crunchy topping. No chili-crisp product, confirmed absent rather than unfound.

Verified

Curry pastes confirmed at Bienmanger and Amazon.fr, all requiring coconut milk added separately. Sweet Chili Sauce 650 ml (sugar, water, red chili 16%, garlic, salt, modified cornstarch, acidifier) at kimchi-passion.fr. Sauce Piment Pour Volaille 290 ml at crazyfoodshop.fr. Sriracha 136 ml on Open Food Facts. All three liquid, none crunchy.

Exotic Food Pad Thai, 250 ml, 3.90 € (15.6 €/L). Asian grocery online. Sold by volume, so no 250 g basis is calculated.

Verified, but check stock

Price from Asia Marché, marked out of stock at the time of this check. Ingredient list (sugar, water, tomato, fish sauce, tamarind juice, garlic, soy sauce) confirms a ready-to-use sauce, not a paste. Note: Exotic Food is listed elsewhere in this document as not selling a finished sauce in France, that finding was specific to the curry range; for Pad Thai they do have one.

Exotic Food's full range beyond Pad Thai: no curry sauce, confirmed paste-only as before, but one coconut-based product not previously checked, a satay sauce, 200 g, 4.49 € (out of stock), plus a spicy version at the same price.

Product and price confirmed, both out of stock at the time of check

Satay Sauce 200 g at Asia Marché: coconut milk, sugar, shallots, sesame seeds, peanuts, salt, curry powder, E202: coconut milk present but not the ranked first ingredient. Satay Sauce Épicée, same price, same retailer, ingredient panel incomplete on the page (only "piments, cacahuètes, sucre, sel" shown), flagged rather than fully trusted. A satay sauce is brushed onto or dipped with already-cooked protein, a different format from a sauce a raw protein cooks in, so neither counts as a curry-style twin, the same reason deSIAM's own dipping sauces are excluded in the shelf-prices section below.

Real Thai Pad Thai, 180 ml, 4.35 € (24.2 €/L). Mainstream supermarket: Auchan. Sold by volume, so no 250 g basis is calculated.

Verified

Price and pack size from Voyagez en Cuisinant, description "ready-to-use", tamarind and peanut base. Same 180 ml pack listed at Auchan, price not shown there. Carrefour separately lists a 245 g pot under the same brand name; no live price could be confirmed for that pack size in this pass, so the two are not conflated here.

Real Thai's full range beyond Pad Thai: a genuinely coconut-forward curry, "curry rouge et ses légumes," 300 g, coconut milk 44% as the first ingredient, plus a matching curry vert médium. One structural difference from Wild Rice and the two twins: both jars already carry pumpkin, bamboo shoots and mushroom, roughly a third of the jar, so a cook adds protein only, not vegetables too. No live price captured.

Product and ingredients confirmed, price not captured

Curry rouge (EAN 8858135071011): coconut milk 44%, pumpkin 20%, water, bamboo shoots 10%, red curry paste 4.62%, oyster mushroom 3%, red chili 1.7%, basil 1.7%, sugar, salt. Curry vert médium (EAN 8858135071028), same format. Both confirmed listed at Auchan, Carrefour and Cora by product code; all three retailers hide live price behind a script, the same access pattern noted throughout this study, so no figure is used.

Autour du Riz (Onoff) Pad Thai, 200 ml, organic, 5.29 € (26.5 €/L). Sold by volume, so no 250 g basis is calculated.

Verified

Price and ingredient list (tamari sauce, brown rice vinegar, cane sugar, tomato paste, red onion, garlic, all organic) from the manufacturer's own site, Autour du Riz, "prête à l'emploi" stated on pack. A lower promotional price, 4.59 €, was seen for the same product at La Fourche, a subscription grocer; the manufacturer's own listed price is used here.

Autour du Riz's full "Sauces & Condiments" collection checked: tamari and soy sauces, a teriyaki marinade, ponzu, a veggie nuoc-mâm, a nem dipping sauce, a sweet-and-sour sauce, rice vinegar, miso, mirin, two Korean sauces and a gochujang paste. Not one coconut-based curry sauce anywhere in it, and no chili-crisp product. Pad Thai stays the only product from this brand in either of Wild Rice's two categories.

Verified, full collection page checked

Full collection reviewed on autourduriz.com, confirms the existing dossier conclusion that Autour du Riz sells no coconut-based finished sauce.

A low-confidence sighting, not added to any table: a "curry, coconut and lemongrass" ready sauce under the Wagamama name, Bienmanger.com, out of stock, only 10% coconut cream, no price or pack size visible.

Spotted, not verified, do not cite without a fresh check

Seen on bienmanger.com while researching this section. Too thin a coconut share (10%, versus 57–75% for the two twins) to count as a genuine twin even if restocked. Flagged rather than benchmarked.

deSIAM Pad Thai, 100 g, 4.00 € (40.0 €/kg). Thai fine-grocery specialist. 250 g basis: 10.00 €, calculated. The ceiling of the whole scale.

Verified

Price from deSIAM's own site, desiam.com, the same manufacturer already cited in the shelf-prices section below for the green curry comparison. Ingredient list (tamarind juice, coconut sugar, shallots, garlic, tomato concentrate, sunflower oil, lime juice) confirms a ready-to-use stir-fry sauce.

Wild Rice's own Pad Thai, 250 g, £5.30 direct, no French trade price set for this reference yet.

Wild Rice, self-reported

Price and ingredient list (coconut sugar, tamarind paste, cane sugar, shallot, water, salt, garlic, distilled vinegar, soybean oil, chilli powder, paprika powder, vegetable powder, no coconut milk) from wildricelondon.com. Pack size cross-confirmed at a UK retailer, Burford Garden Co (£7.00 at retail markup). The 14 July 2026 B2B tariff Wild Rice communicated covered only three of eight references, curry and namprik; Pad Thai was not among them, so no France trade price exists to cite here, only this UK direct price.

Thai Kitchen (200 g), Thai Expert / T&T Foods (110 g), Mei Asia (110 g and a 200 g organic version), Ayam (250 g): all four confirmed on sale in mainstream French supermarkets, no live price captured.

Not independently sourced, flag before sending

Listings confirmed at Carrefour (Thai Kitchen), Carrefour (Thai Expert), Carrefour (Mei Asia), Open Food Facts (Ayam). Every retailer page checked either blocked automated access, hid the price behind a script, or showed the item unavailable at the time of this pass. Ingredient lists for all four (Thai Expert and Mei Asia especially, both water and fish-sauce based) read as ready-to-use, consistent with the rest of this table, but no price is given rather than a guess. Position these four as directional on the 15.6 to 40 €/kg range, not exact.

Blue Elephant, your closest twin on curry (see the shelf-prices section below), has no standalone Pad Thai sauce in France. Iberco, its exclusive French distributor, sells only a "Phad Thai Cooking Set", 300 g, 4.67 € (rice noodles 150 g, sauce 142 g, dry spices 8 g), a bundled kit, not a sauce added to your own protein and vegetables.

Verified 27 August 2026, corrects an earlier pass

Full Iberco catalogue search for "Blue Elephant" at iberco.fr returns four curry sauces (green, yellow, red, panaeng, 300 g/200 g, already covered in the shelf-prices section), four curry pastes (same four flavours), three curry powders, a Pad Krapow stir-fry sauce (190 ml, no coconut, a seasoning finishing sauce rather than a Pad-Thai-style sauce), a sweet-and-sour sauce, a lemongrass dressing, a plum sauce, a Tom Yam soup paste (70 g, no coconut milk, a concentrate rather than a finished soup, see the Tom Yam entry below), and the Phad Thai Cooking Set: confirmed 4.67 €, 300 g, containing rice noodles (150 g, rice 88% and water), Phad Thai sauce (142 g: sugar, tamarind paste 20.1%, soy sauce 8.7%, shallots, garlic, refined soy oil, vinegar, tomato concentrate 5.8%, salt, Tom Yam chilli oil, water) and dry spices including cashews. This is the same bundled-noodle format already excluded for Cock Brand's 300 g pack above, applied here for the identical reason. An earlier research pass checked only Édélices, a retailer selling the same Iberco-imported range at retail markup, not a separate Blue Elephant line: its own "Kit recette Phad Thaï" is the identical 300 g noodles-plus-sauce set at 6.90 € retail versus Iberco's 4.67 €, and its Pad Krapow listing matches Iberco's product too. That earlier pass concluded Blue Elephant had "no Pad Thai product" worth citing at all. That conclusion was wrong: Blue Elephant does have a Phad Thai product at its exclusive distributor, it just isn't a standalone sauce, which is why it's excluded here rather than omitted without explanation.

Excluded from this comparison: Mae Ploy and Aroy-D (no finished Pad Thai sauce in France), Giraudet (no Pad Thai product), Carrefour/Auchan/Casino private label (none found), Blue Dragon (no confirmed French retail listing), Cock Brand's and Blue Elephant's 300 g noodle-and-sauce kits, and ready meals sold under the Pad Thai name.

Verified, absence checked

Absence confirmed by direct search rather than assumed: no Giraudet Pad Thai product found on giraudet.fr or elsewhere; Blue Dragon's Pad Thai sauce found only on Amazon.com, Target and Kroger listings, none French; no Casino "Saveurs du Monde" or Carrefour/Auchan own-brand Pad Thai sauce found in this pass. Excluded ready meals: Mei Asia's "Plat Cuisiné Nouilles Pad Thaï Veggie" and Auchan's "Pad thaï au poulet", both already contain cooked noodles, vegetables and protein, same exclusion logic as the ready meals dropped from the curry shelf comparison below.

The two closest twins, full range, plus the single-category brands around them

The French shelf, priced and photographed, brand by brand, on one single pack size.

How to read the 250 g figures. The main document compares every finished cooking sauce on one pack size, 250 g, because that is the size of Wild Rice's own doypack. Only two figures there are read on a real 250 g pack: Giraudet's, and Wild Rice's own trade price. Every other 250 g figure is a calculation, not a price anyone has seen on a shelf: the observed face price divided by the observed pack weight, multiplied by 0.25. Each entry below gives the observed pack and price first, then that calculation, so the two are never confused. Products sold by volume rather than weight are not converted at all, since that would mean assuming a density; they are listed in the formats section instead.

189 product pages checked in the original August 2026 pass: Flawverce's own count, from its research process for this study, not an external figure. More products checked since then to complete each brand's full range, no separate running total kept. Every product below was checked ingredient by ingredient by Flawverce; retailer links below were re-verified for this sources page and may show a different live price or pack size than the one read during the original August 2026 study, since retailer catalogues change. Blue Elephant and deSIAM, the only two brands selling Wild Rice's exact doypack format, are each checked against their full French range here, not only their curry.

Giraudet, Thai green curry, 250 g, 3.59 € at Carrefour (14.36 €/kg). 250 g basis: 3.59 €, observed on a real 250 g pack, no calculation.

Not independently sourced, flag before sending

No live Carrefour product page could be found for this exact item during this sourcing pass. The manufacturer's own listing is confirmed at a different price: Giraudet, 5.35 € for the same 250 g. The 3.59 € Carrefour figure is Flawverce's own August 2026 price read and could not be re-confirmed with a link.

Le Coq Noir, mild curry, organic, 260 g, 3.69 € (14.19 €/kg). 250 g basis: 3.55 €, calculated.

Verified, corrected 25/08/2026

Corrected after this sourcing pass: the original figure used 200 g, a weight error, the product is 260 g. Carrefour (mirrored at Le Coq Noir) confirms 260 g at 3.69 €, 14.19 €/kg. index.html and the supermarket-band range updated to match.

Tanoshi, green and red Thai curry, 300 ml, 4.15 € (13.83 €/kg, the 300 ml pack priced as 300 g). 250 g basis: 3.46 €, calculated.

Verified, product confirmed

Tanoshi (green), red curry. Product and format confirmed; live price not shown on the page (loads via script), so the 4.15 € figure is Flawverce's own August 2026 read, not re-confirmable from this link alone.

Picard, Thai curry coconut, frozen, 200 g, 2.99 € (14.95 €/kg). 250 g basis: 3.74 €, calculated. The French supermarket ceiling.

Verified

Picard, exact product and 200 g pack size confirmed.

T&T Foods, Thai Expert green curry paste, 110 g. No finished sauce under this brand in France.

Verified

Open Food Facts, confirms the product is a paste, brand T&T Foods / Thai Expert, 110 g.

Omie, organic yellow Madras curry, coconut, 190 g, 3.89 € (20.47 €/kg). 250 g basis: 5.12 €, calculated.

Verified

Omie, exact 190 g pack confirmed, live price close to the figure used here (normal price drift).

Terra Sana, organic Indian korma sauce, 350 g, 3.99 € (11.40 €/kg). 250 g basis: 2.85 €, calculated. The floor of the whole scale.

Verified, exact price match

Terra Sana, 350 g and 3.99 € confirmed on the brand's own site.

Patak's, korma sauce, 450 g, from 9.65 € (21.44 €/kg). 250 g basis: 5.36 €, calculated. Adjacent Indian shelf.

Verified, product and size match

Carrefour, 450 g pack confirmed via listing; live price could not be re-fetched (site blocked automated access) so was not re-verified for this sources page.

Sharwood's, korma curry sauce, 420 g, 9.81 € (23.36 €/kg). 250 g basis: 5.84 €, calculated. Adjacent Indian shelf.

Verified, product and size match

Amazon.fr. No dedicated French supermarket retailer page was found for this exact item; Amazon.fr is the best verifiable French retail source located.

Blue Elephant, green curry 60.8% coconut, yellow curry 75.5% coconut, red curry 63.9% coconut, 300 g each, 6.27 € (20.90 €/kg), out of stock at Iberco. 250 g basis: 5.23 €, calculated.

Verified

Iberco, green curry · red curry · yellow curry. Green curry re-confirmed live: 300 g, 60.8% coconut milk, 6.27 €, currently marked out of stock, matching the study exactly. Iberco is Blue Elephant's exclusive French distributor. Its full Blue Elephant catalogue was re-checked for this study: no standalone Pad Thai sauce, only a bundled noodle kit, see the Pad Thai benchmark above.

Blue Elephant, panaeng curry, coconut 57.7%, 300 g, 5.63 € (18.77 €/kg), in stock at Iberco (30 units, checked 27 August 2026). 250 g basis: 4.69 €, calculated. The closest competitor to Wild Rice on the scale.

Verified, live product page

A visual Walid shared from Blue Elephant's own marketing showed four ready-to-heat products, including a Panaeng Curry Sauce not previously checked against Iberco's catalogue. Confirmed present: Iberco, panaeng curry sauce, 300 g, 5.63 € (5.34 € ex-VAT per the page's own product schema), 30 units in stock, ingredients confirmed on the product page as lait de coco 57.7% (first ingredient), panaeng curry paste 17.9%, water, coconut sugar and basil leaves, the same finished-sauce structure as the other three Blue Elephant curries, just the fourth flavour Iberco carries and the one that is not out of stock. Added to the shelf-prices table and range above (20.90 €/kg lowered to 18.77–20.90 €/kg across the four flavours).

Blue Elephant's Tom Yam Soup (250 g, ready-to-heat) is not sold in France, and is excluded from every comparison on this page regardless: a soup is the finished dish itself, not a sauce added to your own protein and vegetables, so it falls outside Wild Rice's format even where it is sold.

Verified, absence confirmed and out of scope by design

The same visual from Walid also showed a Tom Yam Soup 250 g under the identical "just add your own protein" marketing line as the curry sauces, on blueelephant.com. Checked against every French outlet identified for this brand: absent from Iberco's full catalogue, which carries only a 70 g Tom Yam paste (2.55 €, no coconut milk in the ingredient list, a concentrate to build a soup from rather than a finished product); absent from Édélices' full Blue Elephant range too, same 70 g paste only. The finished 250 g soup was located only outside France: Switzerland (Coop.ch), the UK (Longdan), the US (World Market) and Australia. But the France question is secondary here: even where Blue Elephant does sell the finished soup, it stays out of scope for Wild Rice's benchmark on format, not on brand, flavour or country: a soup is consumed as the meal itself, never poured over a protein someone else cooked.

deSIAM, green curry, coconut 64%, serves two, 200 g, 5.40 € (27.00 €/kg). 250 g basis: 6.75 €, calculated. The top of the credible band.

Verified, exact price match

deSIAM, 200 g and 5.40 € confirmed on the brand's own site. The "serves two" claim is not stated on this specific page (it appears on some third-party retailer listings), so that detail is not confirmable from deSIAM's own product page alone.

deSIAM's full range beyond green curry: a red and a yellow curry, both 200 g, both 5.40 € (27.00 €/kg), same "serves two" format. A yellow curry was also seen at 6.50 € (32.50 €/kg) at Galeries Lafayette Le Gourmet, a 250 g basis of 8.13 €, calculated. Beyond curry and Pad Thai: six 250 ml dipping sauces (peanut satay, sweet chilli, sriracha chilli, pineapple, lemongrass dressing, chilli tamarind) and four 70 g curry pastes, neither category a cook-in sauce. No chili-crisp product anywhere in the catalogue.

Verified, full "Curry Sauces" and "Dipping Sauces" collections checked

Both collections confirmed on desiam.com's own site, not a third-party retailer. Red and yellow curry pages carry the same "ready in about 10 minutes, serves two" copy as the already-confirmed green curry. The Galeries Lafayette Le Gourmet price for yellow curry is a pre-existing figure in this study, cross-referenced here rather than re-verified in this pass.

The shelf is emptying: Thai Kitchen and Suzi Wan are delisted at Carrefour on their finished Thai sauces, alongside Real Thai (no listing found at all in a live catalogue search).

Verified, live re-check 27 August 2026

Both product pages re-opened live on Carrefour.fr and screenshotted: Suzi Wan and Thai Kitchen both show Carrefour's own "Ce produit a déserté les rayons…" (this product has left the shelves) banner with a 0,00 € price and substitute suggestions, Carrefour's standard signature for a delisted reference. A live catalogue search for "real thai pad thai" on carrefour.fr returned no Real Thai result at all. Correction: an earlier pass also listed Sharwood's in this delisting claim; removed here and on index.html, since the only Sharwood's product documented anywhere in this study is a korma curry sauce sold on Amazon.fr (see above), never established as sold at Carrefour in the first place, so it cannot be described as delisted from there. Note the timing nuance: Suzi Wan's price above (2.42 €, Houra.fr) was read earlier in the original August 2026 pass, when its Carrefour and Auchan listing pages were still live; this later, separate check confirms it has since come off Carrefour's shelf specifically. Not re-checked live on Auchan.fr for this pass.

A different question from price, so a separate section

The pack formats, the case sizes, and the channel each one opens.

Every pack size below was read off the same product pages as the prices above, in the same August 2026 pass, and re-checked where a link is given. This section answers what physically exists on the shelf and in foodservice, not what it costs. The two are kept apart on purpose: the price comparison runs on one single size, 250 g, while this section is precisely about the sizes that are not 250 g.

The main document now attaches a channel to each size, so the format-to-channel mapping is sourced here too. That mapping comes from Flawverce's own channel work, not from an external index, and it is stated without trade prices on purpose: the assumed price-by-channel table that once accompanied it was withdrawn, for the reason given in channel-pricing. Where a size has no channel on file, the main document says so rather than inferring one.

Retail pack sizes found on the French finished-sauce shelf, sold by weight: 100 g, 110 g, 170 g, 190 g, 200 g, 210 g, 227 g, 240 g, 250 g, 260 g, 300 g, 350 g, 400 g, 420 g, 450 g.

Flawverce market research, internal

100 g deSIAM Pad Thai and Wild Rice's own namprik jars · 110 g Hariba chili crisp, Mei Asia Pad Thai, T&T Foods curry paste · 170 g Fly By Jing · 190 g Omie · 200 g deSIAM green, red and yellow curry, Picard frozen, Thai Kitchen Pad Thai, Mei Asia organic, Exotic Food satay · 210 g Lao Gan Ma · 227 g Cock Brand Pad Thai · 240 g White Mausu · 250 g Giraudet Thai green curry, Ayam Pad Thai, and Wild Rice's own curry and Pad Thai · 260 g Le Coq Noir · 300 g Blue Elephant's four curry sauces, Real Thai curry, and the Blue Elephant and Cock Brand noodle kits · 350 g Terra Sana · 400 g Suzi Wan curry · 420 g Sharwood's and 450 g Patak's on the adjacent Indian shelf. Each size is sourced on the individual product entries in shelf-prices and channel-pricing above.

Six products in the same competitive set are sold by volume, not weight, and are therefore not placed on the 250 g scale: Suzi Wan Pad Thai 143 ml, Real Thai Pad Thai 180 ml, Autour du Riz Pad Thai 200 ml, Exotic Food Pad Thai 250 ml, Tanoshi curry 300 ml, deSIAM's six dipping sauces 250 ml each.

Flawverce market research, internal

Converting a millilitre price to a gram price requires a density figure that none of these brands publishes, so no conversion is made. The one exception is Tanoshi: its 300 ml pack was priced as 300 g in the original August 2026 pass and is carried forward that way in the main document, which is stated on the entry itself rather than corrected silently. Prices and pack sizes for all six are in channel-pricing and shelf-prices above. On the channels the main document attaches to these bottles: Suzi Wan and Real Thai are recorded there in mainstream supermarkets, Suzi Wan at Carrefour, Auchan and Cora and Real Thai at Auchan, and Exotic Food in Asian grocery online. No channel was captured for Autour du Riz, so none is stated for it.

The 250 g slot is nearly empty on this shelf. Giraudet sells a 250 g Thai green curry and Ayam sells a 250 g Pad Thai sauce. Neither is a Thai brand selling a finished coconut curry sauce, and no brand found markets a 250 g pack as a dinner for two where the buyer adds their own protein.

Flawverce market research, internal

Giraudet's 250 g pack and price confirmed at giraudet.fr. Ayam's 250 g Pad Thai confirmed on sale in mainstream French supermarkets with no live price captured, see channel-pricing. On the serving-count claim: deSIAM's red and yellow 200 g curry pages carry "ready in about 10 minutes, serves two", and Blue Elephant states a serving count on its red curry; the claim in the main document is specifically about a 250 g dinner-for-two pack, not about serving counts in general.

French foodservice buys in 1 kg pouches, in cases of ten, not in small retail packs. The 1 kg pouch is an existing Wild Rice format, the door that already opens the market past fine grocery.

Wild Rice founders, written corrections, 14 September 2026

1 kg pouch standard for foodservice observed for Thai Kitchen at Transgourmet and Pomona EpiSaveurs, two French foodservice distributors. Wild Rice's founders confirmed in writing on 14 September 2026 that the 1 kg pouch already exists as Wild Rice's foodservice format, superseding the earlier reading of it as a development question.

The channels the 1 kg pouch opens: hotels, Asian restaurant chains, fast-casual and bowl chains, and dark kitchens. The 250 g pouch opens fine grocery and does not open anything past it.

Flawverce market research, internal

From Flawverce's own segment-by-format work, where each of these channels is listed against the pack size it buys in: hotel restaurant and room service on 1 kg, dark kitchens and caterers on 1 kg, commercial restaurants and Asian chains on the 1 kg pouch then the made-to-measure format, hotel staff canteens the same way. Fine grocery is the one channel listed against the 200 to 250 g pouch, which is why the main document marks the 250 g as opening fine grocery and nothing beyond. One channel in that same work, Asian wholesalers, is listed against 200 to 250 g but recorded as unreachable at the current cost, so it is not shown as a door the 250 g opens.

Past the 1 kg pouch, Wild Rice offers a made-to-measure format for professionals rather than a fixed size: company and collective canteens sit on it from the start, while hotel staff canteens and the Asian chains reach it once they need more than the 1 kg pouch.

Wild Rice founders, written corrections, 14 September 2026

Same segment-by-format work as above, which lists collective and company canteens, and hotel staff canteens and commercial restaurants and Asian chains, as the channels needing more than the 1 kg pouch. School catering is explicitly recorded as out of reach and not to be pursued, so it is not presented as a channel here. Wild Rice's founders confirmed in writing on 14 September 2026 that there is no separate bulk pack size past the 1 kg pouch: professionals are served on a made-to-measure basis, not against a committed-volume threshold.

The 100 g namprik jar carries two channels, not one: fine grocery, and the crunchy-topping purchase line at the bowl and salad chains. No pack size is on file for the second of those two.

Flawverce market research, internal

The bowl-chain reading is the same one set out in the demand section of the main document: the six chains in that segment run sauces and toppings as two separate purchase lines, and a namprik jar drops into the topping line with no recipe change. It was checked on 27 August 2026 against a hypothesis Mai raised, that these chains buy namprik rather than curry. What the study does not establish is the format they would buy it in: 100 g is Wild Rice's own retail jar and the basis used for the chili-crisp price comparison, and no foodservice size for namprik is on file. The main document therefore names the channel without claiming the 100 g jar is the pack that serves it.

Meal kits, one of the seven segments, have no pack size attached to them anywhere in the study.

Flawverce market research, internal

The segment profile itself gives the reason: sauce mostly reaches a meal-kit operator as a sachet from a co-packer, so the relevant format belongs to the co-packer rather than to Wild Rice. Kitchen Trotter is the stated exception, as the one operator that buys branded ingredients as they are, but no contenance is recorded for it either. Nothing in the study fixes a size to this segment, so the main document states the gap rather than inferring a format. Separately, a 50 g sachet is costed in the France plan for hotel amenities, room-service trays and trade-show sampling, and is described there as a marketing tool rather than a profit centre, which is why it is not shown as a distribution format.

Curry pastes, a different product from a finished sauce, run 50 to 400 g.

Verified

Cock Brand's paste range (red, green, yellow, panang, matsaman) spans 50 to 400 g; deSIAM sells four 70 g pastes; Blue Elephant a 70 g Tom Yam paste; T&T Foods a 110 g green curry paste. All are excluded from both the price scale and the competitive set, on format, not on price: a paste is diluted before use, a finished sauce is not.

A different shelf entirely, and a different basis

The chili-crisp category: checked brand by brand, compared on the 100 g jar.

How to read the 100 g figures. Chili-crisp is not sold in 250 g pouches, so this category is compared on its own single size, the 100 g jar, which is the size of Wild Rice's own namprik. Only Wild Rice's figure is read on a real 100 g jar. The four competitor figures are calculations from the observed shelf price and the observed jar weight: 210 g Lao Gan Ma at 4.90 € gives 2.33 €, 240 g White Mausu at 9.50 € gives 3.96 €, 110 g Hariba at 8.00 € gives 7.27 €, 170 g Fly By Jing at 21.99 € gives 12.94 €. Wild Rice's own 100 g jar is 3.58 € trade, which is a transfer price and not a shelf price.

Checked 27 August 2026, in response to a hypothesis Mai raised (the contact who introduced Walid to Wild Rice): that bowl-and-salad chains buy namprik, not curry. The three Namprik SKUs were verified directly on wildricelondon.com before any comparison was built, rather than assumed to be the same "finished sauce" category as curry and Pad Thai.

Walid corrected this section a second time the same day, after a residual note on Blue Elephant's "Phad Thai Cooking Set" (see above) briefly made a single flavour the subject again. So the sourcing below is organised by brand and its full range, in both of Wild Rice's functional categories, not by which brand happens to sell a product with a matching recipe name.

Namprik Original: ground chilli, garlic, sustainable palm oil, salt, brown sugar, mushroom powder. 100 g, GBP 5.00 direct, no coconut milk.

Wild Rice, self-reported

Ingredients and price from wildricelondon.com. "A finishing touch for soups, salads, rice bowls, hotdogs and burgers" and 100 g pack size cross-confirmed at Burford Garden Co (GBP 5.50) and Partridges (GBP 6.95).

Namprik Tom Yum: shallot, garlic, chilli, lime, galangal, lemongrass, kaffir lime powder, salt, brown sugar, rice bran oil. 100 g, GBP 5.00 direct, sold out at the time of this check.

Wild Rice, self-reported

Ingredients from wildricelondon.com: "ideal for sprinkling over your homemade soups, salads, and rice bowls." 100 g pack size confirmed at Burford Garden Co.

Namprik Sriracha: Thai shallot, Sriracha chili paste, sugar, onion powder, garlic powder, salt, rice bran oil. 100 g, GBP 5.00 direct, 2 stars Great Taste Award 2026.

Wild Rice, self-reported

Ingredients, price and the Great Taste mention read directly on wildricelondon.com's own product page, not the marketing deck, so this specific 2026 award claim is on firmer footing than the ones flagged above, though it still hasn't been cross-checked against the Guild of Fine Food's own listing.

None of the three contains coconut milk. All three are a crispy, chilli-and-fried-shallot condiment meant to be added after cooking, not a sauce used to cook a protein.

Verified, read from the ingredient lists and usage copy above

Direct reading of the three product pages cited above: no coconut, coconut milk or coconut cream in any ingredient list; every usage line describes sprinkling or topping a finished dish (rice, salad, soup, noodles, eggs, hotdogs, burgers), never cooking a raw protein in it.

Lao Gan Ma, Crispy Chili in Oil, 210 g, 4.90 € (23.3 €/kg). Chinese import, Asian grocery online. 100 g basis: 2.33 €, calculated. The mass-market floor.

Verified

Price and ingredients (soybean oil, chilli, onion, fermented black beans, salt, sugar, Sichuan pepper, MSG) from Asiamarché. Same product also listed at Le Marché d'Asie and Asian Food Lovers (delivery to France, 3 to 5 days).

Lao Gan Ma's full range beyond the chili crisp: a fermented soybean paste in chili oil, 260 g, 5.49 €, a doubanjiang-style stir-fry base, not a crunchy topping and not a coconut-based finished sauce. No curry-style or Thai-style finished sauce found under this brand in France; it stays a chili-crisp-only competitor.

Verified

Confirmed at Asiamarché under the name "Pâte de soja fermentée à l'huile pimentée."

Hariba (Maison Piquante), Chili Crisp, 110 g, 8.00 € (72.7 €/kg). Handmade in Rennes, Brittany. 100 g basis: 7.27 €, calculated.

Verified

Price, weight and ingredients (dried Breton chilli, cashew, cranberry, tamari, rapeseed oil, 2,000 SHU) from Maison Piquante, the manufacturer's own site, product name "Goria, Noix de Cajou et Cranberry." Usage copy pitches the same slot as Wild Rice's own: rice bowls, noodles, roasted vegetables, eggs, fresh cheese, toast. No other flavour or format confirmed for this brand; single-category, chili-crisp only.

Fly By Jing, Sichuan Chili Crisp, 170 g, 21.99 € (129.4 €/kg). Premium US import. 100 g basis: 12.94 €, calculated. The ceiling of the category.

Availability in France confirmed for the brand, not for this exact product at the time of the check

Price and ingredients (rapeseed oil, soybean oil, dried chillies, fermented black beans, garlic, sesame oil, salt, shallots, mushroom powder, ginger, seaweed, Sichuan pepper, spices) from chili-saucen.com, a German importer (Chili Mafia GmbH, Essen) that ships to France with free delivery over 60 €; its shop was showing as temporarily inactive at the time of this check. The brand is separately confirmed carried by a French specialty retailer, Sweet Pepper (Bordeaux), which lists a Fly By Jing collection, but only a different product, a sweet and spicy sauce (15.00 €), was confirmed in stock there at the time of this check, not the chili crisp jar itself.

Fly By Jing's other France-available product, the Sweet & Spicy Sauce (the "Zhong" dumpling sauce on flybyjing.com), 15.00 €, confirmed in stock at Sweet Pepper. A dip and glaze for dumplings, noodles and protein, not a crunchy topping and not a cook-in sauce, counted in neither of Wild Rice's two categories.

Verified, current stock

Confirmed on sweetpepper.fr/collections/fly-by-jing, the only Fly By Jing SKU that page currently lists. No other Fly By Jing product (Zhong doubanjiang or otherwise) confirmed for sale to France beyond these two.

White Mausu, Peanut Rāyu, 240 g, 9.50 € (39.6 €/kg). An Irish (Dublin) brand, not Thai-specific: a Korean/Japanese-inflected crunchy chili-oil condiment, previously missing from this benchmark. 100 g basis: 3.96 €, calculated.

Verified, newly found 27 August 2026

Price and format confirmed at Maison Piquante (9.50 €); also listed at Mama's Pantry, The Kitchen Lab and Sweet Pepper. Ingredients: sunflower oil, peanuts 24%, sesame 11%, gochugaru 6%, fried garlic, agave, tamari, sesame oil, 3,000 SHU. Multiple variants (Extra Hot, Smoky) exist at Maison Piquante, not individually priced here. A related product, The Coconut Kitchen's own "Thai Chilli Crunch" (100 g, GBP 6.99, onion/garlic/rice bran oil/chilli 2.4%/cane sugar/rice flour/salt/mushroom powder), was also found but only through DELLI and the brand's own UK site, no France shipping confirmed, not added to the table above.

Trader Joe's Chili Onion Crunch: excluded, no French stores, no confirmed French distribution.

Verified, absence checked

Trader Joe's operates no stores in France and no French distributor for this specific product was found in this pass. Excluded on availability, not on format or price.

S&B La-Yu chilli oil (Japan): excluded, a different sub-format, a thin liquid oil rather than a crunchy relish.

Format confirmed, no French price captured

S&B's own global product page describes it as a chilli-and-sesame oil, not a crunchy topping. Listed for sale on Amazon.fr, no live price captured in this pass, so no figure is used for it.

Nam Prik Pao (Thai chilli jam), 114 g, 3.99 € (35.0 €/kg): excluded, a spreadable paste with shrimp paste, meant to be stirred into a soup or sauce base, not a crunchy topping.

Verified, excluded on texture

Price, weight and ingredients (red chillies, garlic, shallots, sugar, shrimp paste, vegetable oil, salt) from Asiamarché, described there as a "confiture de piments thaï" (chilli jam) that "peut être mangée en sauce, tartinée sur du pain." Also listed at Carrefour and Mamaspantry (454 g size). Excluded here for the same paste-versus-finished-product reason curry pastes are excluded from the curry comparison, not because of its price, which happens to land almost exactly on Wild Rice's own trade price per kilo.

"ChiliBOM" and "Golchi": no verifiable brand found under either name. Not used.

Verified absent

Both names were checked as possible chili-crisp or Thai-condiment brands. Neither returned a real, identifiable commercial product in this search; results returned unrelated brands (a dried-fruit snack page for one, Korean gochugaru listings for the other). Left out rather than guessed at.

The exact product, a crispy Thai shallot-and-chilli namprik, has no confirmed competitor sold through a French retailer. deSIAM and Blue Elephant, Wild Rice's closest twins on curry, don't sell one either.

Verified, catalogues checked in full

deSIAM's own site, desiam.com, lists Thai spices, seasonings, dipping sauces and curry pastes and sauces, no chilli relish or crispy shallot product. Iberco's full Blue Elephant catalogue (already searched for the Pad Thai benchmark) carries curry sauces, curry pastes, curry powders, a Pad Krapow seasoning sauce, a sweet-and-sour sauce, a lemongrass dressing, a plum sauce and a Tom Yam paste, none of them a crispy chilli-shallot condiment. The four sellers found for Wild Rice's own product, DELLI, The Store Kitchen, Chefs For Foodies and Thai Food Direct, all ship from the UK only.

Mister Garden runs sauces and toppings as two separate categories on its own menu; Spok already tops dishes with fried onions; Cojean already pairs crispy bacon with a spicy sauce.

Verified, brand's own pages

Mister Garden's own menu page lists ten sauces (mayonnaise with smoked paprika and chipotle, sesame oil, soy sauce, mandarin, sake, yuzu) separately from its wider list of savoury toppings. Spok menus checked at several locations (Nantes, Toulouse) list "oignons frits" as a topping on some dishes. Cojean's own site lists "Œufs brouillés crispy bacon, piment & fines herbes," cojean.fr, pairing a crispy element with a spicy sauce on one dish.

Mushroom Soy Sauce, the one Wild Rice SKU never priced in this dossier, has a real but unpriced competitive set in France: Cock Brand (150 ml), Pearl River Bridge (500 ml) and Barca Foods (625 ml), plus the Thai brand Pantai Norasingh (750 ml, no confirmed French retailer).

Product existence confirmed, no French price for any of the four

Cock Brand, Pearl River Bridge and Barca Foods all listed at Ô Marché d'Asie, price shown only on request ("contactez-nous"), so no figure is used. Pantai Norasingh's own page, pantainorasingh.com, lists the product but no French retailer. Needs a live in-store price check before this SKU can be benchmarked the way curry, Pad Thai and namprik are.

Recap: one brand spans the widest part of the category and even it doesn't span all of it. Blue Elephant and deSIAM are each present on curry and Pad Thai (a kit, not a sauce, for Blue Elephant), absent on chili-crisp. No brand checked across this whole study sells in all three of Wild Rice's categories (curry, Pad Thai, chili-crisp) the way Wild Rice itself does.

Flawverce synthesis, drawn from every srcitem above

Built from the full-range findings recorded in channel-pricing (mid-market brands), shelf-prices (the two twins and the single-category brands) and this section (chili-crisp specialists). Not a new independent source, a cross-reference of the findings already sourced individually above.

Business development pipeline

The ten named targets.

These ten names are client-supplied, not Flawverce's own sourcing: Mai, the contact who introduced Walid to the Wild Rice founders, gave them by voice on 13 July 2026. Checked against company filings 13 August 2026, refreshed against live press and registry sources 27 August 2026. Full detail, including the priority order and the two dropped names, lives in the internal prospect file, not on this site.

Two of the ten names anchor a segment that Flawverce's own research then expanded, 27 August 2026: Street Bangkok (segment 02, Asian restaurant chains, now five real examples) and ProKitchens (segment 06, dark-kitchen aggregators, now three, the honest ceiling for that segment today). The new names and the resolved ProKitchens/Cooklane inconsistency are grouped further down this section.

Spok: network size not confirmed, sources found range from 35 sites across 16 cities to over 46. 40 franchisees, no central kitchen. Continuing to expand: a Café Spok concept and a 2026 partnership with the Sebago brand for an exclusive sandwich across the network.

Conflicting sources on network size, do not repeat a single figure

Model and expansion signal confirmed on the brand's own site, spok.fr, Le Grand Pastis (founder Christophe Juville, Marseille, not Lyon) and L'Hôtellerie Restauration. Site count diverges the same way Eat Salad's does: 35 sites, 16 cities from one pass, "more than 46" from another, neither a filed figure. Check directly with the franchisor before citing a number to Wild Rice.

Jour (Healthy Groupe), 28 declared outlets, receivership opened 4 July 2024, plan approved 13 December 2024, taken over by Popotes Group.

Not re-verified this pass

Unchanged from the 13 August 2026 check against filed accounts (SIREN 448915033). No new source found on this specific name in the 27 August refresh; no closure signal found either.

Cojean, 38 to 42 sites, no accounts filed since 2016, still operating normally with a current seasonal menu.

Not re-verified this pass

Network size and filing gap unchanged from the 13 August 2026 check (SIREN 433432820). A live search returned only the brand's own current-season marketing, no ownership, closure or acquisition signal.

ProKitchens, dark-kitchen landlord, self-declares 4 French cities: Paris, Lyon, Lille, Marseille.

Company self-reported

ProKitchens' own locations page. This is the company's own claim, not a registry cross-check: the 13 August pass found Lille and Marseille announced but absent from the company register at that time. Central purchasing for tenant brands and any Thai tenant brand remain unconfirmed after a dedicated search on 27 August; ProKitchens' own marketing also mentions developing "turnkey" in-house virtual brands, not found itemised on the parts of the site that could be reached.

Street Bangkok: 7 sites taken over by BAO Family (Asian Club, founded 2019 by Céline Chung and Billy Pham), formal takeover 1 August 2025, flagship reopened 9-10 February 2026 at 112 rue Saint-Denis, Paris 2nd, rebuilding six house sauces from scratch.

Verified, converges across independent trade press

Snacking.fr · Au cœur du CHR · La Tribune de l'Hôtellerie. No head of purchasing or category manager named in any article; chef Sudarat, the original head chef, is named working alongside a Berlin-based Asian chef.

Mister Garden, 24 company-owned restaurants, EUR 18 M revenue in 2025, first franchise opened late March 2026 in Lattes, targeting 40 Île-de-France sites within three years.

Superseded figure, verify network size directly before citing

Updated 27 August 2026, replacing the 13 August figure of 16 sites (then confirmed only against 16 operating companies on the register, a narrower legal-entity count, not total restaurants). New figures from AC Franchise, Le Journal des Entreprises and Franchise Magazine. The brand is actively opening its network to franchising as of this year, so any site count should be re-checked directly before it is used with the founders, not treated as settled.

Eat Salad, network size not confirmed: sources found range from 21 franchised units (March 2026) to over 47, to the 109 figure used in the 13 August pass.

Conflicting sources, do not repeat a single figure

21 units from Observatoire de la Franchise, dated March 2026. "More than 47" from AC Franchise, undated. The 109 figure used on 13 August was rebuilt from Barat Corporate's own filed accounts (SIREN 810103275) as a network estimate. None of these three reconcile; check directly with the franchisor before citing any of them to Wild Rice.

Wok to Walk, 6 confirmed French sites, master-franchise held by a Dutch parent (Wok to Walk Franchise B.V.).

Not re-verified this pass

Unchanged from the 13 August 2026 check. A 27 August search returned mostly the brand's global presence (US, UK); no French-specific 2026 update found either way.

Season (JCA, SIREN 799383518): receivership opened July 2025, still trading as of May 2026, current procedure status unconfirmed. Dropped from active pursuit, monitored only.

Partially verified, status open

Company still registered, RCS Paris, 1 rue Charles-François Dupuis 75003, per Pappers (full company page blocked automated access on this pass). Still trading per Yelp (reviews current to May 2026) and the brand's own live site, season-paris.com. The July 2025 receivership itself was established on 13 August 2026; whether it has since closed, converted, or continues was not confirmed on this pass.

Little Tigre: not found under any spelling checked, no company number, no site, no address. Left out rather than guessed at.

Confirmed absent, two passes three weeks apart

Two separate search passes, 13 August and 27 August 2026, using several spelling and business-type variants, returned no matching company. Closest unrelated results: Brigade du Tigre (an Asian bistro, 10th arrondissement, unrelated) and My Little Food (an unrelated caterer).

Entry points found for the ten names, added 27 August 2026. Spok: c.juville@spok.fr, a direct address for founder Christophe Juville from a secondary source. The site's own contact page returns a 404, so re-confirm before use. Cojean: Thomas Pluchart, President, confirmed and active on LinkedIn. An email address found on a third-party lookup site is not confirmed and not used. Mister Garden: mister-garden.com/contact carries a dedicated supplier category, confirmed live, form only. Street Bangkok: streetbangkok.fr/contact, "Collaborations & Partenariats," still live, plus a WhatsApp number on the same page, +33 6 26 79 65 64. Co-founders Céline Chung and Billy Pham are both active on LinkedIn. A more operational contact in their circle, Gianni Bischetti, Operations & Development, is likely a better first call, though that's unconfirmed. ProKitchens: sales.fr@prokitchens.com and 09 78 45 07 18, from the 13 August pass, not re-verified this pass, its own contact page returned a blocked response this time. No direct contact found for Jour, Eat Salad or Wok to Walk.

Mixed: some confirmed live, some carried forward unverified, some not found

Each brand's own site, checked 27 August 2026; LinkedIn for named individuals.

Two 2026 signals worth timing around: Popotes Group (Jour's owner) reports +12% growth over the last six months and a return to a positive operating result in Q1 2026. Eat Salad's network-size divergence widened rather than resolved: 65 restaurants per Barat Corporate, "more than 90" per Eat Salad's own site, on top of the 21-to-109 range already on record; still no single figure should be quoted.

Press-sourced signal and an unresolved figure

Popotes Group and Barat Corporate press coverage, checked 27 August 2026.

Segment 02, Asian restaurant chains, brought to five names, 27 August 2026. Street Bangkok merged with Bao Family into one group, Asian Club, in February 2026: 14 restaurants combined, so Bao Family is dropped as a redundant second entry. Four more chains checked and added: Tao Bento (19 to 20 sites, a named buyer, Sophie Honoré), Bangkok Factory (about 30 sites, generic contact form), Koboon (9 sites, fast growth, a Tawila fund investment in April 2025), and Pitaya (90 to 150 sites depending on the source, Groupe Bertrand subsidiary since 2022, no supplier contact found despite the size). Ranked by real barrier to entry, not network size, so Pitaya, the biggest, ranks last.

Flawverce pipeline status, internal

Tao Bento: franchise.taobento.com, LinkedIn. Bangkok Factory: bangkokfactory.fr, LinkedIn. Koboon: koboon-resto.fr, Franchise Magazine. Pitaya: bertrand-franchise.com, Observatoire de la Franchise. Street Bangkok/Asian Club merger: AC Franchise, Zepros Resto. Full detail and priority order: the internal prospect file, segment 02.

Checked and dropped from segment 02, with the reason why. Bao Family: same account as Street Bangkok, not a second one. Thaï in Box: only 3 to 6 sites depending on the source, the franchise page's own figures date to 2011, no growth signal found. Hana Group: over 1,000 points of sale, but they're supermarket counters, not restaurants with their own menu decision. Kodawari Ramen: only 2 Paris addresses, and a ramen bowl is a finished soup, not a dish a sauce gets added to. "Bun Bo Nam": no real chain found under that name; the closest one, Ôbobun, pours a cold vinaigrette at the end, a namprik-condiment fit, not a curry or Pad Thai one. Sushi Shop: the segment's biggest filed revenue (EUR 111 M) but sushi-first, kept in reserve. Chopstix: a real UK chain, too early in France, one site opening late 2025.

Absence or weak fit, not absence of research

Each brand's own site and franchise pages, plus hanagroup.eu and obobun.fr, checked 27 August 2026.

Segment 06, dark-kitchen aggregators, checked hard for five names, 27 August 2026: only three real, verified operators came back, each running a different model, said plainly rather than padded out. ProKitchens: the only true neutral aggregator, a landlord renting space to brands it doesn't own. Taster: owns and runs its own seven brands (Starsmash, Pepe Chicken, Spud Bros Express, Sheesh!, Out Fry, La Vie Dirty Burgers, Crousty Crew), a different model, not a landlord. Clone: licenses concepts to over a thousand independent kitchens it doesn't own, a third model again; whether it centralises ingredient sourcing for its partners is unconfirmed, the single fact that would make it a real buying channel. Two names checked and dropped: Deliveroo Editions, whose 2026 status in France couldn't be confirmed either way, and Dark Kitchen France (dark-kitchens.fr), confirmed to be a lead-generation directory with a contact form, not an operating company.

Flawverce pipeline status, internal

Taster: taster.com. Clone: getclone.io. Dark Kitchen France checked directly at dark-kitchens.fr: no SIREN, no address, no phone number published, a lead-generation form only. Full detail and the three models: the internal prospect file, segment 06.

The ProKitchens/Anthony Vaslin/Cooklane inconsistency, flagged earlier as unresolved, is now resolved. Cooklane.com redirects live, with a permanent redirect, to prokitchens.com/fr/. Cooklane's own location pages already carry the ProKitchens name. Anthony Vaslin sits inside the same small group of directors named across CloudKitchens' French entities, Travis Kalanick's dark-kitchen group. They are the same operator, not two competing companies. Whether Cooklane was an earlier name for the same French operation, or a parallel entity in the same corporate family, isn't settled with full certainty; a direct company-registry check would close that last gap.

Resolved, direct technical check

Live redirect test on cooklane.com, 27 August 2026 · Cooklane location page carrying the ProKitchens name · Sifted, on the recurring directors of CloudKitchens' European entities.

Business development pipeline

The four segments beyond the ten named targets.

The pipeline map on the main page names ten targets across three segments: fast-casual and bowl chains, Asian restaurant chains, dark-kitchen aggregators. Four more segments were identified in Flawverce's own market study.

These four are named here honestly, at whatever stage they've actually reached: first contacts for one, benchmarked but not approached for another, not yet approached at all for two. Nothing is left off the map to look further along than it is.

Profiled to the same depth as the ten names on 27 August 2026. Each of the four now carries a named decision-maker where the research found one, a real entry point, and an explicit priority order, in the internal prospect file. The sourced facts behind that profiling are grouped by segment below.

Segment 01, hotels 4 star and above. French hotels are legally required to feed their staff under the HCR collective agreement, valued at one guaranteed minimum per meal, EUR 4.35 from 1 June 2026 (EUR 4.25 before), capped at two meals a working day. 3,032 hotels rated 4 or 5 star in France, 494 of them 5 star; 33 Atout France palaces, 13 of them in Paris.

Verified, official sources

Staff meal minimum: BOSS, the obligation itself dating from the order of 22 February 1946, articulated with the hospitality agreement. Hotel counts: INSEE, hotel capacity at 1 January 2026, metropolitan France, and the same series for the five-star count. Palaces: Atout France, 2026 collection, 2 June 2026.

Segment 01 named prospects: Minor Hotels, CADHI, Groupe Barrière, Accor / Astore, ProAchat. First contacts opened among chefs and sous-chefs; not a working channel yet. Profiled in full 27 August 2026: ranked by real barrier to entry, ProAchat, Groupe Barrière and Accor/Astore lead; Minor Hotels and CADHI, the two most recognisable names, produced no usable direct contact this pass.

Flawverce pipeline status, internal, the priority order below supersedes the two "key" names shown elsewhere in this dossier

Corrected 13 August 2026: an earlier pass described a "network of chefs and sous-chefs" that did not exist. What exists are first contacts, which can open a channel but have not yet, per Walid's own account of his outreach. The buyer for the staff-canteen meal obligation is the economat manager, not the executive chef. Full detail, priority order and a who-decides table: the internal prospect file, segment 01.

ProAchat: a purchasing group of 1,700 independent hotels including Best Western, 5 buyers dedicated to hospitality, 260 referenced suppliers. Its own supplier page is a direct form, publishing no revenue or volume minimum.

Verified

ProAchat, "Devenez fournisseur", the group's own supplier application page, confirmed live 27 August 2026.

Groupe Barrière: Philippe Emprin, Group Director of Purchasing, discusses supplier strategy publicly; two Group purchasing managers, Yacine Rachedi and David Cairoche, are active and reachable on LinkedIn. The on-property economat role is operational (stock, receiving) under group procedures, not the referencing decision.

Verified

Philippe Emprin on CPO Radio. Yacine Rachedi and David Cairoche on LinkedIn.

Accor / Astore: a Mirakl-built marketplace with over 3,500 suppliers onboarded across nine countries and a stated preference for local and artisan producers, but a stringent vetting process. No public supplier application page found.

Verified, marketplace scale; supplier application path not found

Mirakl, on the Accor/Astore marketplace · Mirakl customer story, Accor.

Minor Hotels France: purchasing runs through Coperama France, the group's dedicated buying subsidiary (job postings confirm an "Acheteur Hôtellerie" and a deputy purchasing director role there), not through an individual hotel. No direct Coperama France contact found publicly, only a Benelux address. Thomas Colette, named Executive Chef at the Anantara Plaza Nice in late 2025, is a possible side door for a local menu test.

Purchasing structure confirmed, direct contact not found

Coperama France job posting, LinkedIn · Thomas Colette, Au cœur du CHR, cross-confirmed across eight press sources and his own LinkedIn profile. Minor Hotels' nine French properties (Paris x3, Marseille x2, Nice x2, Lyon, Toulouse) per Voyages d'Affaires.

CADHI: a "become a supplier" page exists but publishes no selection criteria and no direct contact. Its own site gives three different membership figures across different pages (2,500, 3,400, 3,700 members), none reliable enough to quote. Its visible food supplier roster (Nestlé, Danone, Lactalis, Bonduelle, Transgourmet, Sysco) is dominated by large incumbents; no small Asian or exotic brand found in the public catalogue.

Supplier page exists, no usable contact or reliable membership figure

cadhi.fr, "Devenir fournisseur" · cadhi.fr, "Adhérer" · L'Hôtellerie Restauration, three sources giving three different membership counts.

Segment 04, fine grocery. About 2,000 independent fine-grocery shops in France, served by one wholesaler, from a deliberately short selection. Several already stock a Thai brand.

Company's own statement about its own network, not independently cross-verified

Figure and category context from Nature Expression, a fine-grocery wholesaler, describing its own served network. No independent registry count of French fine-grocery independents exists to cross-check this against.

Segment 04 named prospects: La Grande Épicerie, Bahadourian, Eurasie, K-Mart, Édélices, BienManger, Nature Expression. Already benchmarked in detail as competitor shelves, brand by brand, see shelf-prices and channel-pricing above. No retailer contact taken yet this pass; this is the buy-side list, not the competitor list. Profiled in full 27 August 2026 (six of the seven, K-Mart not covered this pass): La Grande Épicerie, Bahadourian and Nature Expression lead the priority order.

Flawverce pipeline status, internal

The only segment that buys the product exactly as it exists today, no new format and no certification required, which makes it the proof-of-rotation channel rather than the profit channel. Full detail and priority order: the internal prospect file, segment 04.

La Grande Épicerie: Ferréol de Bony, Director of Purchasing, Offer and Supply Chain for the Bon Marché/LVMH group, active on LinkedIn, with a published selection process (three criteria, a two to three week in-store trial called "L'Invité" before a permanent listing, decisions in a few weeks outside November to February).

Role and process documented; a separate listing also credits him with a different, unreconciled title, verify before contact

Maddyness, 2021, on La Grande Épicerie's selection process, republished by a trade site; Ferréol de Bony, LinkedIn.

Bahadourian: its own catalogue and B2B site (epicerie-grossiste.com) sell only curry pastes and a tomato-and-ginger curry sauce with no coconut milk, no finished coconut-curry sauce anywhere in the range.

Verified, catalogue checked directly

bahadourian.com and its linked B2B site, epicerie-grossiste.com, checked 27 August 2026.

Nature Expression serves roughly 2,000 independent shops, the figure this dossier's own segment-04 size already rests on, but publishes no named buyer and no supplier application page, only a generic contact form and a phone line.

Network size is the company's own statement; no named contact found

nature-expression.com.

Eurasie, Édélices and BienManger: no named buyer or documented supplier process found for any of the three this pass. Édélices is confirmed as a reseller of Blue Elephant's Iberco-imported range (25 products) at a retail markup, not a distinct product line, already established elsewhere in this dossier.

Absence of a documented process, not absence of the shop itself

Eurasie · Édélices, Blue Elephant range · BienManger.

Two relevant French trade shows in 2026: SIAL Paris, 17 to 21 October, Paris Nord Villepinte, roughly 8,000 exhibitors, general; Natexpo, 28 to 29 September, Eurexpo Lyon, roughly 400 exhibitors, organic-focused with its own fine-grocery trail. Natexpo is only relevant if Wild Rice holds organic certification, a status not established anywhere in this dossier.

Verified, dates and scale

Each event's own site, checked for its 2026 edition dates and exhibitor scale.

Segment 05, company canteens. 6.7 million meals a day among SNRC members, members only, not the whole collective-catering sector.

Verified, official source

SNRC, undated figure, consulted 13 August 2026.

Segment 05 named prospects: Refectory, Foodles, Popchef, FoodChéri, Sodexo So'Appro, Api. Under consideration, not opened: no contact of Flawverce's own here yet. Profiled in full 27 August 2026: two of six have a named, LinkedIn-confirmed food-purchasing lead, Refectory and Foodles; the other four do not.

Flawverce pipeline status, internal

If pursued, the newer, loss-making operators (selling a meal at roughly EUR 10 to 11, buying part of their production outside, changing menus several times a year) are judged the more open door than the established majors, because a menu change is a decision window. This is Walid's own read on sequencing, not a claim that any of these six has been approached. Full detail and priority order: the internal prospect file, segment 05.

Refectory: Amélie Houard, Category Manager, LinkedIn-confirmed. A recently filled "Category Manager" role confirms a structured internal food-purchasing function.

Verified

LinkedIn profile and job-posting history for Refectory's purchasing team, checked 27 August 2026.

Foodles: Sarah Blanchet, purchasing lead, LinkedIn-confirmed (a second name found in the same search, Julie Barret, is Foodles' indirect, non-food purchasing lead, not the food buyer, and should not be confused with her). Menu renewed weekly on a six-week, two-menu cycle, the most frequent listing window of the six named accounts.

Verified

LinkedIn and Foodles' own site on its menu cadence, checked 27 August 2026.

FoodChéri has been majority-owned by Sodexo since January 2018, though its founders remain operational, a fact not previously recorded in this dossier. Its central kitchen (2,500 m², Sucy-en-Brie, 120 chefs) already holds two Écotable macarons and sources 63% French raw materials.

Verified

FoodChéri, its own history page · Sodexo's own investor and press materials on the 2018 stake.

Sodexo So'Appro and Api. At Sodexo, purchasing runs through a national buyer role plus nine regional purchasing managers; So'Appro itself is a management tool for 750 chefs, not the referencing body. At Api, purchasing runs through head office plus 34 central kitchens and 1,000-plus restaurants: head office does the referencing, but actual buying is partly done by the site chef. No individual name confirmed with certainty at either company.

Structure documented, individual buyer not confirmed

Sodexo and Api job postings and organisational descriptions, checked 27 August 2026; Sodexo's 2023 supplier-relations charter signature noted separately.

No reliable, segment-specific meal-cost or raw-material food-cost figure exists for company catering. The only sourced adjacent figures found are a school-canteen food cost (a different, excluded segment) and an ADEME waste-cost figure per meal, neither a raw-material budget for this segment.

Searched and not found, stated rather than estimated

ADEME 2022-2024 waste-cost study, roughly EUR 0.66 per meal in company catering, a waste ratio only, not used as a food-cost figure anywhere in this dossier.

Segment 07, meal kits. France meal-kit market rebuilt from filed company accounts at roughly EUR 0.4 billion (HelloFresh France 308.1 M€ in 2024, Quitoque 46.8 M€, plus smaller players). The EUR 500 M figure sometimes quoted is a 2020 projection, not a measurement.

Verified, rebuilt from filed accounts

HelloFresh France, SIREN 881683221, year ended 31 December 2024, up 57.8%. Quitoque, SIREN 752906388, 2024.

Segment 07 named prospects: HelloFresh, Kitchen Trotter, Quitoque, Les Commis, Comme J'aime. Sauces mostly arrive as sachets prepared upstream, so the real counterpart is often the co-packer, not the meal-kit brand itself. Kitchen Trotter is read as the exception, buying branded exotic ingredients as they are, and likely to answer sooner than the rest of the segment. Profiled in full 27 August 2026: Quitoque's status changed materially since the 13 August pass, and Les Commis, not previously profiled, joins Kitchen Trotter at the top of the priority order.

Flawverce reading of each brand's own model, not independently confirmed contract terms

Based on each brand's own public positioning (HelloFresh, Kitchen Trotter). The biggest outlet and the slowest of the seven segments: twelve to eighteen months expected before it moves, file opened now rather than worked immediately. Full detail and priority order: the internal prospect file, segment 07.

Kitchen Trotter's model is confirmed: its boxes already carry recognisable third-party brands (Menakao chocolate from Madagascar, Terre Exotique), not only generic repackaged ingredients. One nuance: a third-party source states Kitchen Trotter may hand a supplier's product to a repacker, so whether a brand's own packaging survives into the box is not guaranteed and should be asked directly.

Model confirmed; repackaging nuance from a third-party source, not Kitchen Trotter's own statement

Kitchen Trotter's own site and FAQ, plus a third-party review of its box contents, checked 27 August 2026.

Les Commis (SIREN 750771883, Gennevilliers): Cyril Francin, President, and Clément Chanéac, Managing Director, both in post since 16 February 2018. Premium, chef-recipe, artisanal and organic-leaning positioning.

Verified, company registry

Company registry record for SIREN 750771883, checked via a registry aggregator 27 August 2026.

Quitoque: sold by Carrefour to the Terence Capital fund in November 2023; on 27 October 2025, Quitoque itself acquired Bene Bono, an anti-waste produce specialist, out of receivership. The combined entity is estimated at roughly EUR 60 M revenue and 170 employees.

Verified, press-confirmed

LSA, Carrefour sells Quitoque to Terence Capital · Maddyness, Quitoque acquires Bene Bono.

HelloFresh France: active purchasing roles confirmed (Category Manager, Operational Buyer, Junior Sourcing Manager, Paris head office), no individual name found. Whether a third-party product keeps its own branding inside a HelloFresh box, rather than being reconditioned, is not confirmed either way for the French market.

Function confirmed, individual and packaging practice not confirmed

HelloFresh France job postings, checked 27 August 2026.

Comme J'aime: a judicial liquidation reported in the press concerns a separate, unrelated company, "Studio Comme J'aime," a gym chain (54 owned plus 12 franchised sites) in default since November 2023. The meal-box service itself (SIREN 523048056, Levallois-Perret, founded 2010) is a distinct company and remains active and family-run in 2026. Ruled out here on product-fit grounds (a low-calorie diet programme against a coconut-forward premium sauce), not on company health.

Verified, the two entities disambiguated directly against company registry records

LSA, on the gym chain's liquidation; company registry record for SIREN 523048056, the meal-box service, checked separately.

Every source behind the study.

Wild Rice's own data.

What the current pack shows, checked directly against the label.

Category size and market structure.

Suzi Wan, Cock Brand, Real Thai, Exotic Food, Autour du Riz: every ready-to-use product each one sells in France, not only the Pad Thai sauce that first surfaced them.

The French shelf, priced and photographed, brand by brand, on one single pack size.

The pack formats, the case sizes, and the channel each one opens.

The chili-crisp category: checked brand by brand, compared on the 100 g jar.

The ten named targets.

The four segments beyond the ten named targets.

Regulatory: legal entity requirement.

The shipping route and the vegetarian menu opening.

Not independently sourced, flag before sending.